Reputation Radar

Reputation Audit: Dentistry at Carolina Forest

An independent look at Dentistry at Carolina Forest's Google reputation in Myrtle Beach, SC.

Current rating

Google reviews

Unanswered

What's holding the rating back

Billing transparency concerns — a patient was charged for items perceived as complimentary, which signals a disconnect between patient expectations and front-desk communication
Customer service inconsistency — while two reviewers praise the staff warmly, one patient left feeling dismissed and mistreated, suggesting an uneven experience across interactions
Unaddressed reviews — all three reviews remain without a public response, leaving both praise and criticism hanging in silence and missing a key trust-building opportunity

Growth opportunities

Leverage long-term patient loyalty — a 15-year relationship with Dr. Hensel is a powerful testament to trust and clinical excellence; inviting loyal patients to share their stories in more detail could attract patients seeking a dentist they can grow with
Showcase the front desk team — two reviews specifically highlight the warmth of the front-office staff, which is a genuine differentiator in dental care; amplifying this through responses and patient communication reinforces what makes this practice feel welcoming
Clarify billing practices proactively — addressing fee structures during scheduling confirmations or at check-in can eliminate the surprise factor entirely, turning a potential complaint into a moment of transparency that patients genuinely appreciate

Recommended review responses

Anonymous Reviewer 1 · 5 stars

"Excellent office! Very friendly & accommodate easy. The girls at the front desk were absolutely wonderful! My teeth cleaning went excellent. Def recommend this office to everyone!"

Recommended response

Thank you so much for this wonderful review — it truly made our day! We are so glad your cleaning went smoothly and that our front desk team made you feel right at home. Creating that kind of warm, welcoming experience is something we care deeply about, and knowing it resonated with you means everything. We look forward to seeing you at your next visit and appreciate you recommending us to others — that is the highest compliment we can receive.

Anonymous Reviewer 2 · 5 stars

"Been seeing Dr Hensel for 15 years. I trust him and the staff."

Recommended response

Fifteen years — we are genuinely honored. The trust you have placed in Dr. Hensel and our team over that time is something we never take for granted. Relationships like yours are the heartbeat of this practice, and we look forward to continuing to care for you for many years to come. Thank you for being such a valued part of the Carolina Forest Dentistry family.

Soph Azzarella · 1 stars

"Horrible costumer service. Charges costumers for complimentary items."

Recommended response

Soph, thank you for taking the time to share your experience — we are genuinely sorry it fell short of the standard you deserve. Feeling blindsided by a charge, especially for something you understood to be complimentary, is frustrating, and we completely understand your disappointment. This is not the experience we want any patient to have, and we would very much like the opportunity to make it right. Please reach out to us directly at your earliest convenience so we can review what happened, address the charge in question, and ensure this does not happen again. Your feedback is already prompting a closer look at how we communicate costs upfront, and we are grateful — even in a difficult moment — that you brought this to our attention.

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